Indica vs sativa vs hybrid
Quick rule of thumb: indica = body-heavy, sativa = head-forward, hybrid = both. It's a simplification — modern strains are mostly hybrids, and how a strain lands depends more on the specific terpene profile than the indica/sativa label. But for shopping, the labels still help: if people want couch + sleep, they lean indica. If they want focus + uplift, they lean sativa. In-between, hybrid.